Who knows the way?



Money is not everything.

Another power differential between actors in tourism appears to the advantage of the local population. They have the home game advantage – ‘cultural power’. Locals are experts on matters of language, infrastructure, customs; they are indispensable help for tourists.[1] We as foreign students certainly were inferior in the cultural-power-relation, not least in our complete reliance and therefore dependency on our tour guide, Omar. Cohen rightly defines the tour guide as “‘the pathfinder.’”[2] While we were all busy taking pictures, applying sun-cream and gazing upon touristic sights, Omar led the way through Jordanian traffic, gave us an immense amount of historic, archeological and cultural insights, and organized our meeting points. He told us where to get the best price-quality bargain – Frankly, from my ‘inferior’ position I simply trusted him on that. Side note: the market of souvenirs may foster a revitalization of traditional crafts – beneficial to the local economy and the sustainability of local culture.[3]


[1] Stephen Williams, Tourism Geography (London: Routledge, 2009), p. 139-240.
[2] Erik Cohen, 'The Tourist Guide', Annals of Tourism Research 12, no. 1 (1985): 5-29.
[3] Stephen Williams, Tourism Geography (London: Routledge, 2009), 146.

Our competent tour guide Omar

Gathered around Omar, we are busy with our cameras, our gazing or with listening to our tour guides' stories
Omar, the pathfinder, leads the way

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