Jordanian culture in a bubble



An important attribute to my feeling of safeness is definitely related to our mode of touring the country. I appreciated the conveniences of our pre-organized trip, comfortable (American!) hostel, air-conditioned bus, and above all our competent and caring tour guide. Yet, we were deprived of spontaneity and any form of indispensable interaction with Jordanians. Never mind (?) After all, we gained insights of Jordanian habits and lives from our guide, Omar. These were stories about Jordanians told by a Jordanian, however, they remained stories nonetheless. In our short period of time, we forfeit the opportunity to genuinely become acquainted with Jordanian life and cultural habits. In short: We were in a tourist bubble,[1] being cart from one tourist must-see to the next.

We represented classic mass tourism.[2] The term describes a considerable volume of tourists visiting in pre-arranged tours top-tourist-sights. Contrary to this, scholars designate the term “resort cycle” to people’s desire to go ‘off the beaten track’.[3] They escape the overcrowded tourist places or simply avoid peak hours, take public transportation, and seek to blend in society to gain ‘authentic’ experiences; or they seek to discover ‘untouched’ nature.

On our tight schedule, we had no time to step ‘off the track’.
Nested in our tourist bubble, we predominantly met people in the tourist business. Thus, apart from stories we heard, can we say we experienced real Jordanian culture? Well, yes: We got to know Jordanian tourist culture! This is after all part of life in Jordan, since a significant number of people are (to variant extent) involved in the tourist business. The private tourist sector is the largest employing industry.[4]

In our bubble, we were on a trip into the tourist world of Jordan and became in touch with an important part of Jordan’s economy and culture of hospitality.


[1] Also termed the ‘environmental (tourist) bubble’:a protective cocoon of Western-style hotels, international cuisine, satellite television, guidebooks and helpful, multilingual couriers – ‘surrogate parents’ that cushion and, as necessary, protect the tourist from harsher realities and unnecessary contacts. Quoted from: Stephen Williams, Tourism Geography (London: Routledge, 2009). – Chapter 8, p. 197.
[2] Interestingly, no academic definition of mass tourism appears to exist. (See: Roger Carter (Managing Editor), 'Destination World E-Newsletter', Destinationworld.Info, last modified 2009, accessed September 1, 2015, http://www.destinationworld.info/newsletter/feature45.html.)
For more background information on mass tourism, see: Tim Edensor, Tourism (Manchester: Elsevier Ltd., 2009), p. 301-302.
[3] Tim Edensor, Tourism (Manchester: Elsevier Ltd., 2009), p. 306-307.
[4] Ibrahim Osta, 'USAID – The Economic Growth Through Sustainable Toursim Project', 2015.

Our tour bus represents our tourist bubble

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